The Role of Big Data Marketing in the Mobile app development

For example, mobile app development companies in Singapore analyze various patterns of massive size that are provided by the users of their mobile apps. Big data helps in the development of secure mobile app development also. Big data helps you assess the huge data flow that users create regularly. The radical increase in mobile users has entailed the improvement of the mobile app industry. Mobile application development agencies help businesses in planning and designing exclusive and robust mobile apps that can fulfill the requirements of clients. The more you personalize the user experience, the more engagement would be for the business enterprises.

  • Mobile application developers allow organizations to design and build unique and powerful mobile applications that meet the needs of their consumers.
  • The use of big data helps you analyze the huge amount of data generated by the users over different online platforms and enables converting them to relevant insights.
  • Right now mobile application developers are in high demand in the IT world.
  • It includes the data flow in social media sites, websites, mobile phones, and so on.
  • It is crucial for developers and businesses to incorporate big data to reap the maximum benefits from the app development process.

Now you might ask, it is about mobile app development, where does marketing fall in. You need to bring your mobile app in the visibility for your users. Due to this, it is essential to include productive engagement and follow targeted strategies to reach them. An mobile application developer is someone who creates, tests and programs applications software for mobiles.

Why Business Giants are using Big Data in Mobile App Development?

Since big data analytics is a major addition in the world of app development, it is becoming a vital part to get compelling features and work on the massive amounts of unsold data. IoT is a great way to move ahead with automation and grow in the market with the right Big Data technological use. The best thing is that IoT helps in simplifying complex processes and connecting devices with a mobile app for users. Not only this, but it is extremely promising due to its real-time data analysis that is famous as an in-flight transitory. It helps companies to take real-time and data-driven decisions that are to enhance the experience of users. Do you know that the requirements of customers are changing rapidly, almost every day?

The mobile app development company in India knows its target audience well enough to produce a masterpiece app that fulfills every requirement of a user. You can get a comprehensive view of the usage and the user experience and enables evaluation of their engagement with a particular app. With all these, you can give users what they want and remain at the top of their priority list.

What is the Role of Big Data in Mobile App Development

Let me give you an example, has it ever happened that you searched something on the eCommerce app for a minute and then got a recommendation around it. Companies use this data to understand what customers like and dislike to see and most possibly purchase. If the client wants the mobile app for each platform and if they have strict deadlines then hybrid tools are used like titanium which uses JavaScript and popular phonegap. We recognized the need to address the technology challenges specific to a CMO and the marketing department.

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Aside from customer requirements, developers are susceptible to know the ways users utilize their mobile apps. Hence, using big data app development, you can conduct a detailed analysis of user experience. Raw or unstructured type of data requires high-level analytics for testing the numbers and creating precise insights out of those numbers. Big data tools enable mobile app developers to gather, streamline, and assess various data sets for addressing patterns in client preferences.

What is the Role of Big Data in Mobile App Development

You are there if you find a way to unveil the secret to pleasing your customers through your app. With big data, you can crack the lock to enter the mind of your customers. With big data, mobile app developers are enabled to evaluate and analyze what users need in the app and how they use it. This allows them to provide a clear picture of working on UI/UX during the whole development process. Big Data allows developers to assess user needs, and address complications faced by them. This data can then be used to scale up user engagement and revenue by addressing such issues and implementing required features.

Fine-tuning user experience analytics

By reviewing real-time data, you may make data-driven decisions in real-time to increase client happiness and profit. However, it is believed that with time, Java development will see a drastic change. As we all have heard a lot about the Java Vs Kotlin battle, it will take a drastic turn with time.

Every business wants their mobile app to cater to a global audience eventually. But that is challenging as customers from different countries interact differently with a mobile app. All of that has resulted in the influx of data, which has increased the demand for robust hardware and software infrastructure. That is because businesses have a huge task in their hands – to examine the data flowing in real-time.

Big data is sourced actively from different places; and as an outcome, you need to check the quality or veracity of the data that can be significant for the organizations. Considering the present-day data initiation, the importance of Big Data is going to be a lot more in big data app development the next few years. In 2020, every one of us will create 1.7 MB of data each second, and to tap such a massive pile of data, Big Data will prove quite useful. Allowing data to drive your decisions is a sure-fire method to outperform the competition and achieve success.

What is the Role of Big Data in Mobile App Development

That can enable them to identify loopholes in the user experience and take necessary steps to fill those gaps. In this case, the technologies help identify patterns to make changes that enable customers to discover least-visited web pages on the store through the mobile app. It is a field that addresses how large datasets that are too complicated to manage should be analyzed to systematicallyextract meaningful insights. It is fairly easy to process and analyze the data gathered in order to gain valuable and real-time business insights. This includes product management, benefits, threats, customer, profitability and output analysis.

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Now is the time to do so with the right platform and best idea that can help you grow and thrive. Writing Documents related to project plan, technical specifications, approach and processes. Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

What is the Role of Big Data in Mobile App Development

Developers can make use of this data to create more engaging and intuitive applications. These days, tools, devices, and people create a diverse and dynamic volume of data. And this amount of data requires scalable, creative, enhanced, and new technology for analytics, hosting, and collection. Undoubtedly, the need to hire app developers that know in and out about Big Data is going to be more exemplary. In the coming years with advanced technology, innovations, better digital channels, and various other meaningful mechanisms, there will be a more efficacious phase of development.

Roles of a Mobile Application Developers

This ultimately improves user engagement and increases app-performance. People are using smartphones for using the internet, and by the year 2025, it is expected that around 72.6% of the overall internet users will access the internet only through smartphones. We are a part of the digital era, which is similar to our ecosystem. Just like everything in the world, the digital world is evolving too. As, as more and more mobile internet users will increase, the demand for new innovations will be more. And, big data is one of the new technologies that is making the mobile technology industry more interesting.

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Due to its simple performance and advanced features, it has become an essential part of the mobile app industry. No doubt, quality apps mean an app that quenches the needs of the users. By using Big Data, you will be able to analyze the massive flow of data generated by users regularly. Big Data fetches up the needs of users in the current market place.

There are also some software developers who are using their core development skills to make transition into mobile application development. Every single day around the world, data are transferred to and from business to customers and vice-versa. Mobile app developers can make good use of it by developing user-friendly applications.

User behavior data analysis incorporating requirements, likes, dislikes, and expectations can create customized marketing campaigns. As an outcome, it provides a detailed analysis of user engagement for every feature and page. You can utilize similar data for preparing a list of everything that users require, want to change, or enhance.


Developers also need to do a lot of market and technology research to come up with innovative and user friendly mobile applications. Henceforth, investment in big data analysis is one of the best decisions for agencies. If you explore the mobile app development industry, you can see that developers acquire much using big data. It helps enhance the app development process, offering a perfect user experience.

New compilers can recognize normal coding mistakes, which enables them to effortlessly make changes to guarantee the code runs appropriately. IoT app development has facilitated us all to store our information on that cloud. Although convenient, cloud storage has led to an increase in cyber-crimes. Therefore, IoT development services must ensure that the app is strong enough to protect the users’ information. Big Data and IoT can ensure that they always have up-to-date information at their fingertips to tweak their mobile apps according to the changing market scenarios.

By the upper paragraph, we know what big data is and how it helps companies. Here, we’ll talk about how big data plays a very crucial role in offering mobile app development services. Intuz is an industry leading technology solutions provider, established in 2008. Besides, none can ignore the impactful yet straightforward performance of big data in this era. For mobile app development, big data can play a lucrative role and sharpen the typical ways in the coming future. Meanwhile, Big data also features investment opportunities for business people, especially those in the app development fields.